The bottom line: web measurement and attribution have become exponentially more complex over the past few years. Now, with iOS app tracking transparency (ATT), which enforces an opt-in approach for tracking on its devices, many advertisers fall behind in adjusting. The ones that overcome these challenges and provide reliable attribution for their partners / affiliates […]
With browsers increasingly limiting the acceptance and persistence of cookies – tracking systems are at a risk of losing the attribution of a growing share of conversions to their actual referrers. The outcome is that publishers will be getting less credit than they deserve in driving leads and sales. Background Since 1994, browser cookies and […]
Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” – the period of time they are estimated to remain paying customers. It is usually based on a certain projection model. Such a projection model uses past […]
When building & designing your website, you should take into consideration each and every element that’s going to appear on it: From fonts to colors, from the page structure to buttons shape and call-to-action placement. Above all, you have to keep in mind the user’s journey. Ask yourself: how to provide them with just enough […]
With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.
SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]
Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]
With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small. Establishing a referral program, aka affiliate/partner program is a necessary step to tap into the channel. In a previous post, I wrote about why and how to build a strong partner […]
Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies globally, Amazon is the biggest store on the planet, and people use the web all the time, from everywhere, for all sorts […]
Many website owners have recently received a message in their Google Search Console warning that from October 2017, chrome will start to alert users visiting non-HTTPS sites that the web-page they are viewing is ‘Not Secure’. This latest announcement shouldn’t come as a shock, as Google has time and time again promoted its mission to […]