Competitive Intelligence Tool – Reviews

With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.



Traffic Data Estimation

Traffic estimates: monthly visits, traffic sources, user engagement metrics

Alexa Rank: average daily visitors & pageviews over past 3 months

Provides estimated search traffic only (organic & paid traffic)

Free Version Offers

  • 9 data metrics, incl. desktop traffic, search traffic, similar sites & social

  • Compare 2 websites

  • Limited data metrics, incl. Alexa Traffic Rank, engagement, audience & traffic

  • Data for 5 keywords & 5 backlinks

  • Compare Alexa Rank for 10 sites

  • 8 data metrics incl. organic & advertising research, backlinks & SEMrush Rank

  • 10 requests per day

  • Top 10 results per report

Paid Packages Offer

  • 9 data metrics, plus full list of paid/organic keywords & referrals

  • Popular pages/paid media competitors

  • Compare 5 websites

  • Depending on package: full backlinks analysis, full keyword insights

  • Compare 10 sites for reach %, page views %, bounce rate % & more

  • Pro Package also offers 3,000 reports/day & 10,000 results/report

  • Track 500 keywords & 5 campaigns

  • API access

Geographic Data Sample

Global data sourced from Europe, North America, South America & APAC

Majority of Alexa's certified sites are within the US

26 regional databases, incl. US, UK, Canada, Australia, Russia & Germany

Recommended Application

  • Competitive analysis

  • Website comparison intelligence

General evaluation of your site's performance

  • Organic data analysis

  • SEO strategic planning

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