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May 15, 2019

Competitive Intelligence Tool Reviews

With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.  

March 18, 2019

SimilarWeb vs Alexa – Competing on Competitive Intelligence

SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]

January 7, 2019

SimilarWeb Review

Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]

January 29, 2015

How to Boost your Local SEO Rankings with Google Plus

This post was originally published on SEMrush’s Blog: How to Boost your Local SEO Rankings with Google Plus It should go without saying that a company’s Google Plus Page signals (ie. any Google property’s signals) have a significant impact on its organic- and more specifically, local pack- results. And whilst many discredit the ‘influence’ of Google […]

December 21, 2014

Events Tracking – The Hidden Joker of Google Analytics

In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can measure: User interactions, such as: File downloads Newsletter / RSS Subscriptions Product ratings Social Actions (Like, Share) User comments Form error tracking Video plays Clicks […]

November 24, 2014

Confirmed- It’s Time to go Mobile (Friendly)

Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results page), is designed to improve the user’s mobile experience, by indicating which websites offer a good mobile experience and which sites do not. Example of a mobile SERP result […]

September 18, 2014

SEO Tips: How to Address and Overcome a Google Manual Links Penalty

Receiving a penalty from Google can be detrimental to any business, but primarily to those who rely on online traffic as a leading source for new client acquisitions, such as e-commerce websites. Revoking a backlinks penalty can be a long and exhausting process, especially as Google does not offer much information on the exact reasons […]

August 18, 2014

Migrating to Universal Google Analytics- Upgraded Features and How You Can Benefit

Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user interactions with your web properties. UA isn’t just concerned with each user’s behavior on your website, but can now collect data linking the same user’s […]

August 11, 2014

The Case for Gmail Sponsored Promotion

Gmail, one of the most premium advertising locations within Google’s assets, is another way for advertisers to reach their potential audience.   It’s certainly not breaking news that Google has always scanned our emails and that therefore its contextual engine enables advertisers to target users who are in the right mindset for their product. The […]

July 24, 2014

Google SERP’s New Facelift- Reduced Visibility of Video Snippets

Over the last week, we at Seperia– along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This spurred a lot of discussion in the industry, with several assumptions as to why this change has occurred. Clearly, such a major change will […]