At Seperia, we refer online traffic from our review sites to hundreds of brands – on a performance partnership basis. We typically get paid for new signups or leads (although there are other models too). Within such a partnership model our ability to monitor the precise user’s journey in real time – is crucial to […]
With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.
SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]
Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]
This post was originally published on SEMrush’s Blog: How to Boost your Local SEO Rankings with Google Plus It should go without saying that a company’s Google Plus Page signals (ie. any Google property’s signals) have a significant impact on its organic- and more specifically, local pack- results. And whilst many discredit the ‘influence’ of Google […]
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can measure: User interactions, such as: File downloads Newsletter / RSS Subscriptions Product ratings Social Actions (Like, Share) User comments Form error tracking Video plays Clicks […]
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results page), is designed to improve the user’s mobile experience, by indicating which websites offer a good mobile experience and which sites do not. Example of a mobile SERP result […]
Receiving a penalty from Google can be detrimental to any business, but primarily to those who rely on online traffic as a leading source for new client acquisitions, such as e-commerce websites. Revoking a backlinks penalty can be a long and exhausting process, especially as Google does not offer much information on the exact reasons […]
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user interactions with your web properties. UA isn’t just concerned with each user’s behavior on your website, but can now collect data linking the same user’s […]
Gmail, one of the most premium advertising locations within Google’s assets, is another way for advertisers to reach their potential audience. It’s certainly not breaking news that Google has always scanned our emails and that therefore its contextual engine enables advertisers to target users who are in the right mindset for their product. The […]