Edge.BI – PPC Analytics

Edge.BI – Seperia’s proprietary, in-house, technology – helps us optimize and scale up campaigns across advertising channels such as google ads, facebook ads and microsoft ads.

How It Works

Connection

Via API, Edge.Bi connects to both advertising channels and tracking / CRM systems such as Impact, Hasoffers, Salesforce, Cake, Awin, and more.

 

Integration

The system then integrates the data in a unique manner to offer deep and granular analytics on the integrated dataset of cost <> results.

It includes a layer of alerts and fast BI slice and dice and drag and drop functions.

Edge.BI is a power multiplier for our project and PPC managers, allowing them deep analytics and smart optimization.