Edge.BI – Seperia’s proprietary, in-house, technology – helps us optimize and scale up campaigns across advertising channels such as google ads, facebook ads and microsoft ads.
Via API, Edge.Bi connects to both advertising channels and tracking / CRM systems such as Impact, Hasoffers, Salesforce, Cake, Awin, and more.
The system then integrates the data in a unique manner to offer deep and granular analytics on the integrated dataset of cost <> results.
It includes a layer of alerts and fast BI slice and dice and drag and drop functions.
Edge.BI is a power multiplier for our project and PPC managers, allowing them deep analytics and smart optimization.