This post was originally published on SEMrush’s Blog: How to Boost your Local SEO Rankings with Google Plus It should go without saying that a company’s Google Plus Page signals (ie. any Google property’s signals) have a significant impact on its organic- and more specifically, local pack- results. And whilst many discredit the ‘influence’ of Google […]
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results page), is designed to improve the user’s mobile experience, by indicating which websites offer a good mobile experience and which sites do not. Example of a mobile SERP result […]
Over the last week, we at Seperia– along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This spurred a lot of discussion in the industry, with several assumptions as to why this change has occurred. Clearly, such a major change will […]
How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter so much? These are some of the questions you may be asking as your PPC campaign rolls out, and the answers may surprise you. […]