With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.
SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]
Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]
A common joke in our industry is that ever since 2007 – every year was the “year of the mobile”.. Well, no smoke without fire, and mobile is indeed red hot in 2013. As mobile web browsing continues to grow, it is now an imperative to make your website mobile-friendly. If you haven’t yet adapted your […]