Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents?
Are you a CEO or business manager wanting to expose your brand to the world, but don’t know yet how to build a successful marketing strategy?
Or you want to employ a digital marketing agency or professional, but don’t know what to look for, how to set goals, or what to expect?
What Does the Course Cover?
The interdisciplinary course, designed for marketing professionals, entrepreneurs, CEOs and executives with a background in marketing will cover the core areas of digital marketing, including:
- PPC – AdWords and Facebook ads
- Google Analytics and Google Tag Manager
- SEO and content marketing
- Email marketing
- Affiliate marketing
- Social advertising
- and more!
The course is designed to equip business and marketing leaders with the right tools to build, manage and measure digital marketing campaigns at scale. Participants will be taught through practical examples, learning how to evaluate their digital marketing strategy, how to measure results, how to allocate budgets across digital channels, how to open an AdWords account and much more.
What is Unique About Digital Marketing 360?
The course is taught by hands-on professionals with up-to-date knowledge, handpicked from within Seperia’s staff and external experts. The course syllabus will be presented by these lecturers who are themselves CEOs and managers, possessing a depth of experience in the digital marketing world and bringing with them an abundance of examples and practical tips.
The course is held in an intimate class of up to 12 participants. This setting lends to the interactive nature of the course, which invites all participants to share their questions and real-life experiences from their businesses in the classroom.
The course will be held once a week, on Tuesdays from 5pm-8pm for 3 months starting 29 December 2015. All classes are held in our offices in Herzliya Pituach. This course is suitable for managers, executives and marketing professionals. If you are interested in entering the field of digital marketing, we recommend you consider our PPC course.
For more information please call 09 950 9286 or click here (Hebrew).