To say Google- and its search engine result pages (SERPs) have come a long way since the classic 10 blue links is an understatement. Where it used to be just about how to rank in the top 10 (and therefore get the most clicks), today there are vast opportunities for enhancing your brand’s listing on […]
Continued from ‘How to Maximize your Presence on the Google SERP’ Part 1. When it comes to paid results, we also have a range of options to enhance brand presence and capitalize on establishing prime positions on the SERP. Ad Extensions enable you to capture more ad space on the SERP whilst standing out from your […]
Did you know approximately 98% of your website’s users will visit your site without actually converting? You can wait for those users to revisit your site, maybe via a google search or direct visit, or you could encourage them to return sooner via a highly targeted and relevant advert, based on their previous activity on […]