Seperia Blog
Welcome to the new logged in search. By rolling out search plus your world, Google is implicitly, but very actively incentivizing users to browse and search while logged in to their...
MCF is a set of powerful reports in GA, that allow you to get a wider understanding of conversion paths that span across multiple visits from different channels (i.e. traffic...
Panda update is a new ranking factor introduced by Google into its algorithm in early 2011, and tweaked continuously since then. The aim of this update is to surface better quality websites...
The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were...
Ok, you test. But do you test where it most matters?
Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one...
A core pillar of online marketing is measurement: you want to track and validate your investments for their value and ROI. Is “branding budget” an extra-territorial creature in...
Goodbye to Ranking-focused SEO - Hello to Conversion-focused SEO
SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but...
With the ultimate queen of PPC, Google, introducing alternative pricing models such as CPM and CPA, one may contemplate: are we drifting away from CPC models? Are inflating click prices,...
