Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation – unified test code, placed only in the original test page. Powerful analysis – segment test results with all advances segments available in Google analytics. Safer testing – GA will automatically decrease traffic to under-performing versions. The […]
Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your target audience. Here you can find some tips and best practices for the design and construction of landing pages. Content Headlines are critical in a […]
One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google Analytics has recently added a new set of social media reports to better deal with this issue. The overview section (Traffic sources -> Social -> Overview) includes a handy visualization […]
Websites often serve multiple purposes such as lead generation, e-commerce, customer service or application delivery. For example: a SaaS company may have a marketing site for showcasing its product and attracting new customers. This company also has a login to the application area, where existing customers login and use the product online. However, to measure […]
While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in generating revenues. Defining goals in Google Analytics is the first essential step for measuring site performance. However, Google Analytics enables taking a step beyond conversions by actually measuring […]
Welcome to the new logged in search. By rolling out search plus your world, Google is implicitly, but very actively incentivizing users to browse and search while logged in to their Google account. Google is attempting to create a positive loop phenomenon: the more you engage using Google+, the more useful search becomes, and vice versa. Will […]
MCF is a set of powerful reports in GA, that allow you to get a wider understanding of conversion paths that span across multiple visits from different channels (i.e. traffic sources). In goal views, Google analytics gives credit to the last traffic source that the visitor came from immediately prior to conversion. However, oftentimes a […]
Panda update is a new ranking factor introduced by Google into its algorithm in early 2011, and tweaked continuously since then. The aim of this update is to surface better quality websites higher in Google’s search results. In this text we’ll provide some background and SEO context to this fundamental change in Google search. From […]
The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were shaped in a different time. During 1997-2000, the web was basically a collection of web pages, linking one to another. Today, the rise of the social […]
Ok, you test. But do you test where it most matters? Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one that converts the most visitors. But oftentimes, achieving results requires more than just testing. You need to know which pages and which […]