In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can measure: User interactions, such as: File downloads Newsletter / RSS Subscriptions Product ratings Social Actions (Like, Share) User comments Form error tracking Video plays Clicks […]
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user interactions with your web properties. UA isn’t just concerned with each user’s behavior on your website, but can now collect data linking the same user’s […]
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users according to their specific requirements. Google Analytics Solutions Gallery is offering many dashboard templates, searchable by category or topic, that you can easily import into your Google Analytics account. […]