One of our team leaders showed me a client’s advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in actual sales generated by that single ad. Since other elements of the campaign were isolated, the Wow factor was definitely there. I was thinking: John Caples should […]
15 years ago, just before the burst of the Internet bubble of the late 90’s, business owners, investors and advertisers who saw many website visitors but little income, asked: “Where is the money in the internet”? And then came Google, transformed the market and the advertising industry and provided the business world with the answer. […]
Infographic: 11 best tips for increasing user engagement on your website.
Goodbye to Ranking-focused SEO – Hello to Conversion-focused SEO SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but few are focused on transforming SEO traffic to leads and sales. Building an analytical-driven SEO process focused on growing profitability of organic search is a significant opportunity. There’s […]