Google released a new integration that makes it possible to pull reports data automatically into a Google Spreadsheet or site. This gives you the flexibility (over the regular dashboards) to: Show data from several profiles together. Show GA data alongside other sources of data. Share specific reports with specific people inside or outside the organization. Access reports […]
Remarketing (also known as retargeting) allows you to target users who have performed such actions as: visited your site, completed an action, didn’t complete an action, and others. It is a powerful online advertising tool, available on Adwords; It lets advertisers reach specific visitors across millions of sites in the Google Display Network. […]
Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation – unified test code, placed only in the original test page. Powerful analysis – segment test results with all advances segments available in Google analytics. Safer testing – GA will automatically decrease traffic to under-performing versions. The […]
One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google Analytics has recently added a new set of social media reports to better deal with this issue. The overview section (Traffic sources -> Social -> Overview) includes a handy visualization […]
Websites often serve multiple purposes such as lead generation, e-commerce, customer service or application delivery. For example: a SaaS company may have a marketing site for showcasing its product and attracting new customers. This company also has a login to the application area, where existing customers login and use the product online. However, to measure […]
While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in generating revenues. Defining goals in Google Analytics is the first essential step for measuring site performance. However, Google Analytics enables taking a step beyond conversions by actually measuring […]
MCF is a set of powerful reports in GA, that allow you to get a wider understanding of conversion paths that span across multiple visits from different channels (i.e. traffic sources). In goal views, Google analytics gives credit to the last traffic source that the visitor came from immediately prior to conversion. However, oftentimes a […]