One of the major challenges of any business analytics tool is combining and matching data from several sources. E.g., in Google Analytics, if a visitor interacts with your business via multiple devices (work PC, personal laptop, smartphone and tablet), each device is identified as a separate visitor, rather than a single user with multiple touch-points. […]
Why Retention is Important Retention is a measure of the percentage of users that remain active from one month to the next (i.e. monthly retention). As owners and marketers of web services and mobile apps, we are usually focused on two major metrics: Acquisition – bringing in new leads / registrations/ downloads Activation – convincing […]
Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I focus on best practices for setting up your company’s Google Analytics account structure. Google Analytics Account What is it? A GA account is typically the […]
Google Analytics (GA) has become so ubiquitous it is now the de-facto standard web analytics system on the web. But do you use it correctly? Many website owners just embed the default analytics code on their pages, perhaps define a goal or two, and that’s it. This is a major mistake. If you’re running a […]
While Google Analytics displays pretty much everything that happens on your site, it’s hard to keep track on many technical aspects such as load time for certain pages, sanity of your registration process…etc. Yet, these technical aspects are often critical in the conversion process. Furthermore, they tend to fluctuate given server, load, bandwidth and various […]
When looking at visitor stats, we’re used to looking at sums and averages. How many visitors came to the website, how long did they stay on average, what are the conversion rates? However, these aggregate stats may be misleading if we calculate them over our entire visitor population. E.g. when measuring conversion rates, we don’t really […]
With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a different browser on each device). Google Analytics, in response, has announced a major shift in its platform from tracking visits to tracking visitors. This doesn’t mean tracking individual visitors, rather providing marketers […]
Mobile app developers face a problem when it comes to measuring sources of downloads. While on the web, it is easy to attribute actions to advertising campaigns and other traffic sources. However, app downloads generally go through an app store, which is not controlled by the publisher, does not accept cookies – and this is […]
Tracking website behavior with various analytics and advertising tools requires adding little pieces of code (i.e. “tags” or “pixels”) on the page. Until now, this required IT to modify the website with each new ad network, retargeting tool, analytics…etc. For large websites, management of all those pieces of code is typically tedious, time consuming creates […]
The bounced visits (or bounce rate) metric tells you the amount (or ratio) of visitors that landed on the website and left, without taking any other action, suggesting either the content was irrelevant or unattractive, or that we’re attracting the wrong visitors. In Google Analytics, a “bounced” visit is counted when there is no additional […]