Facebook has rolled out a major makeover to Page Insights over the past several months, significantly clearer and more useful for page owners. You should definitely be using Insights to see how your page is performing, who your audience is and how they reach you (here’s a great walkthrough), but there’s really just one thing that […]
Avoid sampling and get more accurate data from Google Analytics Towards the new year and annual reports, we chose to focus on an issue that impedes data accuracy in large websites, using Google Analytics. In a nutshell: using its free version, GA limits the amount of processing it allows on top of the raw data […]
As many analytics experts point out – segmentation is key to making sense of your data and coming up with actionable insights. Hence, Advanced Segmentation, which lets you slice and dice your data on-the-fly, is one of the most useful features in Google Analytics. Until recently, Advanced Segments in GA were based on visits only. This […]
Your analytics data serves various stake-holders, employees and partners in your business. E.g.: An affiliate should be able to see the performance of traffic they bring in (but not of other traffic). Your SEO manager should be able to create reports and share them with other team members. A new member on the team should […]
Implementing measurement and marketing tools in your website, such as Google Analytics, ClickTale, retargeting tools and others, involves inserting ‘tags’ or code snippets into various pages on the website. A tag-management system makes this task easier – you only need to insert one ’container’ tag into every page of your website once. Then, all additions […]
Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss how to use them effectively to optimize your marketing efforts. The Basics Attribution means determining the source, or sources of your target outcome. In the context of […]
Google Analytics shows 4 types of traffic (mediums) by default: Referrals, Organic, Paid, and Direct traffic. In the documentation, Direct traffic is defined as URL’s that people either type in directly or reach via their browser bookmarks. How does traffic categorization work for unpaid traffic? GA and other web analytics systems rely on an HTTP language […]
In order to collect and see all the data that’s important to you in a meaningful way, it is necessary to structure your GA account properly, using different views and filters for segmentation, measuring goals to assess performance, and make all other necessary configurations. All of these actions are done through the Admin section of Google Analytics […]
Google has recently announced that they will soon update their mobile search formula to up-rank mobile-optimized web pages and down-rank pages that provide a poor experience for smartphone users. Some of the common examples of poor experience on mobile: Serving un-optimized desktop versions of the page Redirecting all mobile traffic to the homepage rather than to the specific mobile-equivalent […]
The App world is different Many of our interactions with mobile devices are spent engaging with apps. In this post, we try to highlight some of the fundamentals that make measuring and understanding behavior on websites different from apps. Mindset should be different Web analytics is usually a means for collecting data and optimizing conversion […]