Conversion Optimization

Conversion Optimization

Turn Website Visitors into Customers


You’ve managed to attract your potential customer to your website, now you need to drive him towards a buying decision. Using the right message, design and analytics on your site will increase your conversion rates.  


Seperia’s conversion optimization process includes:

  • Identifying and bench-marking your site’s key performance indicators (KPIs).
  • Running a preliminary website analysis to identify elements that need improvement.
  • Suggesting several variations for testing.
  • Planning and executing A/B or multi-variant tests.
  • Concluding the tests and implementing the best performing version.

A pre-requisite for conversion optimization is proper implementation of your web analytics system.   Depending on the starting point, a double digit increase of your site’s conversion rate is a common result.


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