Remarketing aka Retargeting allows advertisers to target users who have already visited their website (or related websites they have access to). The customization of remarketing audiences is possible based on various behavioral attributes. For example, you can build a remarketing list to include only users that visited a product page on your site, but never completed a purchase – with a special proposition on that specific product. The possibilities for smart, powerful targeting are only limited by imagination. Remarketing is available through GDN, Facebook ads, all major ad exchanges and independent ad networks.
Seperia runs numerous remarketing campaigns, which take a growing part of the overall marketing mix. When online markets are getting more crowded, it is very important to take full advantage of the potential in users you have already managed to acquire as visitors. Re-targeting plays a balancing role in markets of rising CPC prices.
A successful remarketing campaign requires:
- Planning – using the most appropriate re-targeting providers and audiences for the relevant marketing goal.
- Comprehensive tagging of visitors across web properties.
- Building audiences: based on pages visited or using custom rules. AdWords also provides a powerful option of building audiences using Google Analytics. For example you can create a list of people who visited your site at least twice in the past 3 days and haven’t purchased yet.
- Remarketing funnel – building specific message and promotion to distinct remarketing audiences. For example, a travel site that tagged a visitor coming in through a search of “Amsterdam hotels” may want to offer 5% discount on Amsterdam hotels or a room upgrade, for booking in the next 24 hours. Generally, we want to give a special incentive to complete the transaction.
Interested in hearing how we can help with your remarketing and PPC campaigns? Contact us to get more information.