Optimize Your Landing Pages to Convert
A user’s landing experience is critical for online advertising campaigns, and can influence performance -dramatically. At Seperia, we have seen cases, where replacing a poor landing page resulted in 200% and even 300% lift in conversion rates. A successful landing page is not only a matter of design and coloring, but also of content, layout, load time, trust, accurate reflection of the Value Proposition, catering to the audience and providing the right Call To Action.
- Do my landing pages stand for the promise of the ads that led to them?
- Do I have a clear call to action? Do I have the correct call to action?
- Are my landing pages tailored to the context of each distinct target group / search query?
A recent example: a company offering downloadable software for organizations was proposing in its landing pages a “Free download” for a trial period. While downloads were numerous, subsequent purchases were few. By testing and analyzing we concluded that “request a demo” would be a more productive Call to Action, as the product required some walk through and deeper introduction. Changing it accordingly, positively affected our client’s bottom line results.
As part of our service we help our clients with landing page production and optimization.