On February 5th, 2017, 28 participants successfully completed the AdWords Scripts Course- the first course of its kind to be held by Google globally. Continuing Google Israel’s efforts to advance the proficiency and capabilities of Israeli digital marketers, Seperia College is proud to have partnered with Google to present this course to marketing professionals from […]
Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics suites, but this is the exception that highlights the rule. The unrivaled fee ($0 for the powerful standard version) coupled with enterprise grade features and an easy to […]
In a recent industry conference, I participated in a panel discussion on brand awareness versus direct response (DR) advertising. Topics included how important is brand awareness for online acquisition activity; how should startups go about brand awareness with a limited budget; how should companies split budgets between branding activities and DR? how should brand awareness […]
Meet Seperia at the upcoming iFX EXPO and Finance Magnates TLV Conference to hear more about our new packages designed to fulfill the unique objectives of online trading brokerages. Are you attracting a great deal of new traffic to your site, but find many traders who register drop out of the conversion funnel without […]
Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity. When it comes to advertising online, B2B marketers are faced with quite different challenges to their B2C counterparts. Typically, the B2B conversion cycle is much longer, leading to an increased difficulty in measuring and attributing the investment in online channels to […]
Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents? Are you a CEO or business manager wanting to expose your brand to the world, but don’t know yet how to build a successful marketing strategy? Or you want to employ a […]
During October and November, Seperia is excited to be attending, exhibiting and presenting at two major industry conferences in Europe. As a full-solution digital marketing company, Seperia offers high quality traffic for fintech and financial trading verticals. Come meet us at the Finance Magnates Fintech Summit to learn more about our services and what we have to […]
Check out our Quick Guide to Enhancing Your Search Results on Google, which touches on the range of options available for boosting your brand’s online presence. When the right tactics are used, both organic and paid search results can benefit from better visibility in the SERPs, which translates into increased awareness and in turn, conversions […]
Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of the first iPhone, every year in marketing has been dubbed “the year of the mobile”…. and yet none actually were THE year. But nevertheless here we are in 2015, […]
To say Google- and its search engine result pages (SERPs) have come a long way since the classic 10 blue links is an understatement. Where it used to be just about how to rank in the top 10 (and therefore get the most clicks), today there are vast opportunities for enhancing your brand’s listing on […]