Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents? Are you a CEO or business manager wanting to expose your brand to the world, but don’t know yet how to build a successful marketing strategy? Or you want to employ a […]
During October and November, Seperia is excited to be attending, exhibiting and presenting at two major industry conferences in Europe. As a full-solution digital marketing company, Seperia offers high quality traffic for fintech and financial trading verticals. Come meet us at the Finance Magnates Fintech Summit to learn more about our services and what we have to […]
Check out our Quick Guide to Enhancing Your Search Results on Google, which touches on the range of options available for boosting your brand’s online presence. When the right tactics are used, both organic and paid search results can benefit from better visibility in the SERPs, which translates into increased awareness and in turn, conversions […]
Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of the first iPhone, every year in marketing has been dubbed “the year of the mobile”…. and yet none actually were THE year. But nevertheless here we are in 2015, […]
To say Google- and its search engine result pages (SERPs) have come a long way since the classic 10 blue links is an understatement. Where it used to be just about how to rank in the top 10 (and therefore get the most clicks), today there are vast opportunities for enhancing your brand’s listing on […]
Continued from ‘How to Maximize your Presence on the Google SERP’ Part 1. When it comes to paid results, we also have a range of options to enhance brand presence and capitalize on establishing prime positions on the SERP. Ad Extensions enable you to capture more ad space on the SERP whilst standing out from your […]
Did you know approximately 98% of your website’s users will visit your site without actually converting? You can wait for those users to revisit your site, maybe via a google search or direct visit, or you could encourage them to return sooner via a highly targeted and relevant advert, based on their previous activity on […]
This post was originally published on SEMrush’s Blog: How to Boost your Local SEO Rankings with Google Plus It should go without saying that a company’s Google Plus Page signals (ie. any Google property’s signals) have a significant impact on its organic- and more specifically, local pack- results. And whilst many discredit the ‘influence’ of Google […]
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can measure: User interactions, such as: File downloads Newsletter / RSS Subscriptions Product ratings Social Actions (Like, Share) User comments Form error tracking Video plays Clicks […]
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results page), is designed to improve the user’s mobile experience, by indicating which websites offer a good mobile experience and which sites do not. Example of a mobile SERP result […]