Google Analytics Social Media Reports
Connect With Us

Google Analytics Social Media Reports

May 3rd, 2012, By




One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google Analytics has recently added a new set of social media reports to better deal with this issue.

The overview section (Traffic sources -> Social -> Overview) includes a handy visualization that shows conversions and revenue divided by three types of traffic:

  1. Conversions coming directly from social networks (inner circle)
  2. Assists – traffic that reached the site via a social network, but converted in a later visit through another channel (middle circle)
  3. All website traffic (outer circle)




This helps assess the portion of value that was driven by social media.

The sources report (Traffic sources -> Social -> Sources) breaks down social traffic by network (Facebook, Twitter, LinkedIn, Google+, etc.).

The following report, for example, shows that for this site Twitter visitors are far more engaged (relevant) than other networks.