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November 4, 2020

Major Web Tracking Challenge – the acceptance & persistence of cookies is falling

With browsers increasingly limiting the acceptance and persistence of cookies – tracking systems are at a risk of losing the attribution of a growing share of conversions to their actual referrers. The outcome is that publishers will be getting less credit than they deserve in driving leads and sales. Background Since 1994, browser cookies and […]

November 18, 2019

Client Lifetime Value Projection & Accuracy – Why Is It Critical For Online Growth

Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” – the period of time they are estimated to remain paying customers. It is usually based on a certain projection model. Such a projection model uses past […]

June 16, 2019

How to Increase Your Conversion Rate by Optimising Your UX

When building & designing your website, you should take into consideration each and every element that’s going to appear on it: From fonts to colors, from the page structure to buttons shape and call-to-action placement. Above all, you have to keep in mind the user’s journey. Ask yourself: how to provide them with just enough […]

March 18, 2019

SimilarWeb vs Alexa – Competing on Competitive Intelligence

SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]

January 7, 2019

SimilarWeb Review

Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]

April 26, 2018

How a Well-Managed Referral Program Can Fuel Your Growth Online

With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small. Establishing a referral program, aka affiliate/partner program is a necessary step to tap into the channel. In a previous post, I wrote about why and how to build a strong partner […]

January 14, 2018

Core Marketing Pillars for 2018 and Beyond

Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies globally, Amazon is the biggest store on the planet, and people use the web all the time, from everywhere, for all sorts […]

September 4, 2017

Do I Really Need To Move My Site To HTTPS?

Many website owners have recently received a message in their Google Search Console warning that from October 2017, chrome will start to alert users visiting non-HTTPS sites that the web-page they are viewing is ‘Not Secure’. This latest announcement shouldn’t come as a shock, as Google has time and time again promoted its mission to […]

July 5, 2017

How to Build a Strong Partner Marketing Channel

Partner marketing, sometimes referred to as affiliate marketing, or performance marketing is rapidly growing on the web. Parallel to a manufacturing company running a channel of distributors, it helps online companies spread their product faster and deeper than would normally be possible with internal resources alone. Online Marketing wise, a strong partner channel can help lower your […]

May 22, 2017

New Course for Digital Agencies: AdWords Scripts

On February 5th, 2017, 28 participants successfully completed the AdWords Scripts Course- the first course of its kind to be held by Google globally. Continuing Google Israel’s efforts to advance the proficiency and capabilities of Israeli digital marketers, Seperia College is proud to have partnered with Google to present this course to marketing professionals from […]