Pay-per-click (PPC) advertising for comparison sites presents opportunities compared to standard PPC campaigns. Compare sites feature multiple brands on a single page, each with distinct conversion funnels, rates, and economic considerations. Understanding these differences and crafting a dynamic strategy is crucial for maximizing the effectiveness of PPC efforts. Understanding the Multi-Brand Landscape Unlike a […]
The product manager role is as diverse as the products themselves. You can find PMs in bustling startups, established tech giants, and everything in between. But have you considered the exciting potential of aggregator companies? While often overlooked, aggregators offer a unique and enriching environment for product managers seeking to maximize their impact, refine their […]
Introduction With changing responsibilities and scope, we wanted to share an important update at Seperia – the transformation of the “PPC” (Pay-Per-Click) job title to “Acquisition”. As a pioneer in the field of PPC since 2003, as well as PPC training (Via Seperia College RIP, 2011-2020) This shift signifies a broader and more strategic role […]
At Seperia, we refer online traffic from our review sites to hundreds of brands – on a performance partnership basis. We typically get paid for new signups or leads (although there are other models too). Within such a partnership model our ability to monitor the precise user’s journey in real time – is crucial to […]
The bottom line: web measurement and attribution have become exponentially more complex over the past few years. Now, with iOS app tracking transparency (ATT), which enforces an opt-in approach for tracking on its devices, many advertisers fall behind in adjusting. The ones that overcome these challenges and provide reliable attribution for their partners / affiliates […]
With browsers increasingly limiting the acceptance and persistence of cookies – tracking systems are at a risk of losing the attribution of a growing share of conversions to their actual referrers. The outcome is that publishers will be getting less credit than they deserve in driving leads and sales. Background Since 1994, browser cookies and […]
Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” – the period of time they are estimated to remain paying customers. It is usually based on a certain projection model. Such a projection model uses past […]
When building & designing your website, you should take into consideration each and every element that’s going to appear on it: From fonts to colors, from the page structure to buttons shape and call-to-action placement. Above all, you have to keep in mind the user’s journey. Ask yourself: how to provide them with just enough […]
With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small. Establishing a referral program, aka affiliate/partner program is a necessary step to tap into the channel. In a previous post, I wrote about why and how to build a strong partner […]
Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies globally, Amazon is the biggest store on the planet, and people use the web all the time, from everywhere, for all sorts […]