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Posts By Amir Yarkoni

February 3rd, 2014, By

Clarification: Placing the default GA code in your web site is not considered GA implementation.   For businesses engaged in digital acquisition of customers and leads, accurate and comprehensive data about how people interact with their website is critical. Out-of-the-box Google Analytics (GA) provides great reports, yet fails to provide context, insights and truly meaningful data that […]

October 28th, 2013, By

In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included local industry giants such as Check Point, NICE, Amdocs and others. These companies excelled in developing technology, while the marketing was usually done through local distributors, VARs, or […]

August 22nd, 2013, By

Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte’s Technology Fast 500™. The company provides a payment service for corporations, selling agents, affiliates and service providers, in 210 countries.   Payoneer launched a new payment receiving solution for freelancers, software developers and other professionals working for overseas companies. […]

April 7th, 2013, By

This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand advertising, for direct lead and client acquisitions. Using elaborate direct response methods with a multilevel attribution approach is the key to success.   Display is […]

February 7th, 2013, By

Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing the growing role of mobile devices in our lives, as well as the variety of devices and screens and their impact on digital marketing. The number of Google searches from mobile devices […]

June 7th, 2012, By

Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your target audience. Here you can find some tips and best practices for the design and construction of landing pages.   Content Headlines are critical in […]

September 7th, 2010, By

Ok, you test. But do you test where it most matters? Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one that converts the most visitors. But oftentimes, achieving results requires more than just testing. You need to know which pages and which […]

April 13th, 2010, By

A core pillar of online marketing is measurement: you want to track and validate your investments for their value and ROI. Is “branding budget” an extra-territorial creature in performance-driven online marketing?   I will explain why it should not be! And since it should not be, it should not be treated as “branding budget”. It […]

February 11th, 2008, By

With the ultimate queen of PPC, Google, introducing alternative pricing models such as CPM and CPA, one may contemplate: are we drifting away from CPC models? Are inflating click prices, the click fraud phenomenon or other factors going to bring this hugely successful model down? Well , no more so than shoplifting is preventing brick […]