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Posts By Amir Yarkoni

November 4th, 2020, By

With browsers increasingly limiting the acceptance and persistence of cookies – tracking systems are at a risk of losing the attribution of a growing share of conversions to their actual referrers. The outcome is that publishers will be getting less credit than they deserve in driving leads and sales.   Background   Since 1994, browser […]

November 18th, 2019, By

Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” – the period of time they are estimated to remain paying customers. It is usually based on a certain projection model.   Such a projection model uses […]

June 16th, 2019, By

When building and designing your website, you should take into consideration each and every element that’s going to appear on it: from fonts to colours, from the page structure to buttons shape and call-to-action placement. Above all, you have to keep in mind the user’s journey. Ask yourself: how to provide them with just enough […]

April 26th, 2018, By

With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small. Establishing a referral program, aka affiliate/partner program is a necessary step to tap into the channel. In a previous post, I wrote about why and how to build a strong […]

January 14th, 2018, By

Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies globally, Amazon is the biggest store on the planet, and people use the web all the time, from everywhere, for all sorts […]

July 5th, 2017, By

Partner marketing, sometimes referred to as affiliate marketing, or performance marketing is rapidly growing on the web. Parallel to a manufacturing company running a channel of distributors, it helps online companies spread their product faster and deeper than would normally be possible with internal resources alone.   Online Marketing wise, a strong partner channel can […]

July 28th, 2016, By

Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics suites, but this is the exception that highlights the rule. The unrivaled fee ($0 for the powerful standard version) coupled with enterprise grade features and an easy to […]

May 30th, 2016, By

In a recent industry conference, I participated in a panel discussion on brand awareness versus direct response (DR) advertising. Topics included how important is brand awareness for online acquisition activity; how should startups go about brand awareness with a limited budget; how should companies split budgets between branding activities and DR? how should brand awareness […]

August 3rd, 2015, By

Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of the first iPhone, every year in marketing has been dubbed “the year of the mobile”…. and yet none actually were THE year. But nevertheless here we are in […]

June 18th, 2014, By

This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and outside of Seperia.   As performance-based digital marketers, we live and die by the numbers. Specifically, when running conversion-focused campaigns on channels such as Google […]